Golden Rule Insurance Review & Complaints: Health Insurance (2024)

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Golden Rule Insurance Company is an Indiana-based health insurance company that is part of UnitedHealthCare, one of the biggest health insurance groups in the country. They write individual health insurance plans across most of the country.

What is Golden Rule Insurance Company?

Golden Rule Insurance Company was founded in 1940 in Indianapolis, Indiana, and became a part of UnitedHealthCare in 2003. Golden Rule health coverage products are sold in the U.S. under the UnitedHealthOne banner, which is the branding used for individual products that are underwritten by a variety of subsidiary companies owned by United.

The company’s product lineup is centered on individual health insurance plans. The company has a history of political support for candidates pushing the increased use of HSAs in health care reform. Our research, however, did not show any products from Golden Rule that utilize a Health Savings Account (HSA) – this may be due to the states in which we looked or a change in their offerings.

The insurer underwrites a variety of health insurance products under the UnitedHealthCare name. These include dentists, vision insurance coverage, short-term medical, supplemental health, and prescription drug plans. Currently, there does not appear to be any major medical plans offered by Golden Rule (although other UnitedHealth network providers do offer this type of plan).

Golden Rule continues to operate out of Indianapolis and offers their health plans in 40 states as well as the District of Columbia.

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What products does Golden Rule offer?

Which of the companies under the UnitedHealthOne brand will underwrite the insurance depends on the state of residence; for example, when we attempted to get product information for California we found only dental, critical illness, vision, and prescription discount plans available. Hospital and medical indemnity coverage is offered in the state by a different UnitedHealth subsidiary.

Because of the wide range of health plans and the various versions of those products make it difficult to provide details, we have tried to give an overview of each of the products the company writes. We drew from both California and Indiana to get a look at the products not offered in one single state.

Short Term Medical

The insurer has a variety of short-term medical or temporary health insurance plan options designed to provide catastrophic coverage options for those that are in between major health care plans for a variety of reasons, including job changes.

Golden Rule plans we saw in Indiana range from 60/40 coinsurance up to 80/20 coinsurance. Deductibles are either $10,000 or $12,500. These are high because this type of plan is meant to be in place to protect against catastrophic medical expenses, and not for regular ongoing medical care. See our UnitedHealthcare short-term insurance review.

Hospital and Doctor Insurance

The company’s Hospital and Doctor health plans pay a flat rate per day to cover fees for inpatient hospital care that are not paid for under major medical insurance.

The plans listed for Indiana start at coverage of $1,000 a day and go up by $1,000 increments to $5,000 a day.

Dental Care

In both states we looked at, the insurer has six different dental insurance plans available. These health plans all offer similar basic coverage but differ in terms of copays and coinsurance amounts. Some plans include coverage for major dental services, while others cover only basics. None of the plans we looked at include orthodontia coverage.

Vision

There are two plans available in both states we looked at. The vision plans all include annual exams and benefits for eyeglasses and contacts. These Golden Rule plans can be bundled with dental plans.

Golden Rule Critical Illness

The company’s Critical Illness insurance plans pay a flat rate benefit upon diagnosis with any of the covered critical illnesses.

The payout benefits start at $10,000 and go up to $50,000.

Golden Rule Accident

The insurer offers three different accident insurance plans in Indiana. Each of the three plans offers an increasing level of benefits to pay for medical costs arising from an accident. Coverage pays for physicians visits but does not provide any benefits for prescription drugs.

Golden Rule Discount Card

In both of our sample states, the company offers a discount program that provides discounted services for both medical care and for prescription drugs.

Golden Rule Term Life

In Indiana, the insurer writes 10 or 20-year term life insurance plans with death benefit amounts going up to $200,000. An optional Critical Illness rider can be added to the plans.

Are the rates affordable?

We looked at the rates for a 30-year-old male, which are readily available and easy to locate on the UnitedHealthOne site. Since there are so many different plans, we are listing some of the more common affordable health insurance options.

Short-term medical starts at $44.40 (in Indiana, as this coverage is not available in California) and goes up to $64.20.

Dental insurance plans start at $27.95 in California and go up to $76.90 a month. Rates in Indiana are a bit lower – which is not surprising – and start at $21.03.

Hospital and Doctor insurance is not underwritten by Golden Rule in California. The Indiana rates start at $52.59 a month for this product.

The last rates we gathered are for term life insurance. A 10-year term policy with a death benefit of $25,000 came in at $6.81 a month. A 20-year-term policy at $200,000 has a monthly average cost of $56.33.

Golden Rule Insurance Claims Process

Ease of Filing a Claim

Golden Rule Insurance offers a variety of health insurance products, but when it comes to the claims process, the ease of filing a claim is a crucial factor for policyholders. Customers have the convenience of multiple options for filing claims, including online, over the phone, and through mobile apps. This flexibility ensures that policyholders can choose the method that suits them best.

Average Claim Processing Time

Another critical aspect of the claims process is the average claim processing time. Policyholders want their claims to be processed promptly so they can receive the benefits they are entitled to. Golden Rule Insurance strives to provide efficient claim processing, and the average processing time is an important metric to consider when evaluating the company’s performance.

Customer Feedback on Claim Resolutions and Payouts

Customer feedback plays a significant role in assessing an insurance company’s claims process. Policyholders’ experiences with claim resolutions and payouts can provide valuable insights into the company’s customer service and reliability. Hearing from actual customers about their satisfaction with the claims process helps prospective customers make informed decisions.

Digital and Technological Features of Golden Rule Insurance

Mobile App Features and Functionality

In today’s digital age, insurance companies need to offer robust mobile app features and functionality to meet the evolving needs of their customers. Golden Rule Insurance recognizes the importance of a mobile presence and provides a mobile app that offers various features and functions for policyholders. We will explore the capabilities of their mobile app in this section.

Online Account Management Capabilities

Online account management is a convenient way for policyholders to access and manage their insurance policies. Golden Rule Insurance offers online account management capabilities to empower their customers. We will delve into the features and tools available to policyholders for managing their policies online.

Digital Tools and Resources

The use of digital tools and resources can enhance the overall customer experience. Golden Rule Insurance understands the value of providing digital tools and resources to assist policyholders in making informed decisions and navigating their insurance coverage effectively. We will explore the digital resources and tools offered by the company to support their customers.

Are the company’s ratings and consumer reviews positive?

Golden Rule Insurance Company has an A+ rating with the Better Business Bureau (BBB). They have been accredited since 1985 and have a total of 17 complaints on file in the past three years. There are five negative reviews on the BBB page citing issues of claims denial and long wait times on hold with the company.

There are 85 reviews of the company on Consumer Affairs and an overall one-star rating. The complaints on this site are much the same, including billing issues and claims issues. There are also multiple complaints about the difficulty of getting a person on the phone.

The complaint volume is not high for the size of the company, and the type of complaints are fairly common to this sort of insurance company. It does seem like there is an issue with hold times for customer service, which is a problem that Golden Rule needs to address, but this is often common to large insurance companies that have outgrown their staff.

What’s the bottom line?

The branding under UnitedHealthOne is a bit confusing, and the other companies under the same brand add to that confusion, but the brand does provide name recognition. They have a long list of products that differ from state to state and may be a good value depending on your needs. Before deciding on an individual company though, it is always a good idea to browse rates from different providers and find out the average health insurance cost per month. 

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